The laws have changed, and this requires you to update your business website
There is an effort is underway to make sure all websites on the internet are up to date and compliant with Americans with Disabilities Act (ADA) requirements.
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Here are some FACTS about ADA:
Lawyers and law firms are encouraged to target business owners to be sued over ADA compliance.
And that’s giving the green light and opening the floodgates for every sleazy, crooked, ambulance chasing lawyer to find disabled clients that will sue business owners over ADA compliance and legally shakedown business owners for tens of thousands of dollars.
It’s literally THAT easy for them to do…
And it’s going to be happening a lot more in 2020.
This is about to impact every website on the internet. We truly are in the calm before the storm.
Most businesses have no idea what’s about to happen.
Even if the threats of likely federal fines and the potential for *multiple* public lawsuits for tens of thousands of dollars isn’t enough to get business owners to install the necessary apps on their site to instantly correct the situation, Google will make sure no one ever sees your site unless you comply.
It all sounds too Orwellian to be true, but it’s really happening…
Here Is An Excerpt From The LA Times Article: “Lawsuits Targeting Business Websites Over ADA Violations Are On The Rise”
From The LA Times:
“The boutique Avanti Hotel is known for its poolside, dog-friendly rooms. Yet its website uses the valuable opening page to explain, in stark black letters on a plain white background, that the Avanti violated the Americans with Disabilities Act.
Like thousands of other businesses in the United States, the 10-room hotel on East Stevens Road has been sued because it hasn’t fully complied with the 1990 law that requires public places — hotels, restaurants and shops — to be accessible to people with disabilities.
But Avanti isn’t being accused of failing to build a wheelchair ramp or install handrails — common charges in the scores of ADA lawsuits in years past. Instead, the lawsuit contends that the hotel’s website can’t be used by people who have problems seeing or hearing.
Avanti Hotel and others have been caught up in a recent wave of ADA lawsuits targeting websites across the country.
Nearly 5,000 ADA lawsuits were filed in federal court for alleged website violations in the first six months of 2018, according to an analysis by Seyfarth Shaw, a law firm that specializes in defending such cases. The firm predicted that the number of lawsuits will climb to nearly 10,000 by the end of the year, a 30% increase from 2017.
With online sales, reservations and job postings now a huge part of modern commerce, advocates for the disabled say websites need to be as accessible to everyone, just as brick-and-mortar stores, restaurants and schools are.
For a website to be accessible to disabled people, the content must be coded so that screen-reading software can convert the words to an audio translation. Video that appears on a website must include descriptions for the deaf. Also, all interactive functions must be operable through keyboard commands for people who can’t use a mouse.”